Sunday, 27 September 2015

ONE Strategy For Generating Profitable Longtail Keywords For Your Niche

Review of Longtail keywords

In the previous post I explained  How To Define Your Niche With Longtail Keywords.  Remember that longtails are preferable because they are less competitive and increase blog ranking in the search engines, especially when combined with on - page optimization strategies. I will share on this later.

Today, I want you to walk through one strategy for finding and generating profitable longtail keywords for your niche.  This strategy will be taught by Brendan Mace, an internet marketer whose work I subscribe to because his techniques are simple, and like most of his colleagues, he is quite generous.

How to do POWERFUL Keyword Research in ONLY 10 Minutes 


In this video, Brendan shares a simple strategy for combining two FREE keyword research tools. They are:

  • Ubersuggest and
  • Google Keywords Tool

a. How to start

  1. Log into Google Keyword Planner  using your Gmail account.
  2. Open the Keyword Planner and select the second option titled get search volume data and trends. 
  3. Go to
  4. Enter your niche in the search field. You need to begin with short tails in order to generate the longer phrases. 
  5. Click on each suggested keyword to open more options, showing you all the available long tail keywords
  6. Highlight all of the keywords, copy, and paste into Google Keyword Planner. 

 b. What to do in Google Keyword Planner

  1. Click on get search volume at the bottom of the box.

  2. You can download the entire list of longtail keywords, along with the relevant information, into an excel spreadsheet.  
  3. Open the file and pay attention to:
  • name of the keyword - remember to  focus on sentences that have at least five to eight phrases and that are relevant to your niche. In the previous post on defining the niche, we saw that the conversion rate increases when the keyword is longer and highly targeted.
  • relevance of the keyword to the niche - you need to analyze each keyword for its RELEVANCE to your niche.  You should ideally have started your search with a list of  content areas that you are looking for, then comparing your list to the findings. Think about what the searcher is likely to be looking for and see if any interesting ideas emerge as you scan the list.
  • average monthly searches - the keyword should have a minimum of at least 100 searches per month.
  •  the advertising bid or CPC (cost per click) for each keyword - this should be at least 0.80 cents.The advertising bid is the amount of money that advertisers spend in order to get traffic to their websites. The more they spend on advertisement, the more valuable the niche is to them.
You would still need to sort your keywords in order to determine how you can organize them into a content structure that is suitable for your blog. Until we get there, I encourage you to try out the strategy. Cheers.

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