Saturday, 26 September 2015

How To Define Your Niche With Longtail Keywords

Update on the issue of niches

It's been a long time coming, but I finally got around to the issue of blog content. To get you thinking, I asked the question, "What Big Baaaad Idea Should You Blog About?"  then shared a  "Big List OF 1221 Ideas To Blog About."

Your niche is the specialized product or service you offer while a keyword is  a phrase that describes the niche. Here are two important points to pay attention to:

  1. Keywords are important because they are the terms or phrases that searchers use to find your content online. 
  2. When a potential target audience search for content online, they use two types of keyword phrases which can be described as
  • longtail or 
  • shorttail 

What are longtail keywords?

These  are phrases that contain at least three to five words, while short tail keywords contain one or two words. For example:

 - blogging is a shorttail keyword while 
          -  how to blog. how to blog on Google are  long tail keywords

Five advantages of using long tail terms on your blog 
In an article titled The Resurgence of Long-Tail Keywords in SEO, DeMers (2013) identified five benefits of using longtail rather than shorttail keywords to define or describe your niche:

  • First, although long tail keywords do not have as high volume traffic, they are less competitive in the search engines than keywords with shorter phrases.
    • The most useful benefit, in my mind, is that long tail keywords are very specific to the niche. In other words, they give a very clear description about blog content to the searcher, and adapt to the way people think when they are searching online for information. As a result, your blog content is easier to find online. 
      • visitors spend more time on the blog because you have delivered relevant content that  they are searching for.
        • visitors are more likely to engage with products that you have to offer.
          Research on long term keyword keywords confirm that:
          • search engine ranking increases by several pages in the search engines when longtail keywords are twinned with onpage optimization and that 
          • Long-tails converted (resulted in a purchase) two and a half times more than short tail  terms (Miller 2011).  

          ALT="longtail keywords"
          Three strategies for targeting long tail keywords 
          I found three useful recommendations for targeting the long tail keyword on your blog:

        • you should create relevant, meaningful, descriptive titles for posts and
          pages that consist of about eight to thirteen words. 
            • include long tail generated content that is produced by blog visitors and users. These include their comments and reviews.

            I hope this post will help you. Pay attention to the images which illustrate how very specifically you can define your niche with long tail terms. 

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